Younger Generation Less Likely To Buy Green


We often consider younger generations to be more eco-conscious than older ones, but is that really the case?

According to a recent survey by The Integer Group and M/A/R/C:

“While college-aged consumers are expected to quickly embrace eco-concerns, the data shows they aren’t necessarily willing to pay money to do so.”

On the other hand, consumers over the age of 55 are more likely to invest in green products.

As a member of the 18-34 age group, I took the results with a grain of salt. Here’s why:

Buying habits reflect how much money you have to spend. Members of the 55+ are more likely to be established because they have had time to work their way up the corporate ladder, save money, buy a house, and/or raise a family. Members of the 18-34 age group, on the other hand, are more likely to be starting a family, working an entry-level job, going to college, and renting an apartment.

Along the same lines, I’m sure a different study would show that young people are also less likely to own expensive cars and dine at 5-star restaurants. I think the study shows buying habits, not eco-consciousness. It would be more disappointing if something other than money had been highlighted.

My philosophy is “do what you can, every little bit helps.” If you’re on a tight budget, you can still forgo plastic bags in favor of reusable ones. If you can’t buy all organic, you might be able to buy local instead. If you can’t afford a hybrid car, combine your trips and carpool whenever possible.

What do you think? Is the younger generation really less eco-conscious, or are they merely limited by budget constraints?

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