Do you need a reward to go green?

Do you need a reward to go green? Senior Director of Marketing Strategy at OgilvyEarth David Wigder thinks so.

“I believe that the idea of rewards in the green space have the potential to change consumer behavior without necessarily changing attitudes first,” says Wigder in an article for Environmental Leader.

He cites the website RecycleBank as an example:

“Through its digital offerings and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank incentivizes green actions with points that can be redeemed for discounts and rewards.”

Would you be more eco-friendly if you were rewarded for it?

You can read more about this topic here.

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Comments (3)

  1. Avatar for Arman Cynthia Raufmann-Trewartha says:

    There are too many people that are resisting trying to help the planet in even the smallest of ways – such as recycling, not using plastic bags, and using eco friendly household products. People need to have more incentive than just helping save the planet for the next generation, oddly enough!

    1. Avatar for Arman Amy Erickson says:

      Thank you for your views on this matter Cynthia!

      I agree with what you said–many people will resist small change no matter how simple it is.

      What kind of incentives do you think would help?

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