The Effects of Green Marketing in Mainstream America
Does green marketing encourage people to make eco-friendly choices? A recent study by OgilvyEarth says that it often has the opposite effect. The study called “Mainstream Green: Moving Sustainability from..
California Clean Energy Law Sets a High Bar
Last week, California passed a law requiring a third of the state’s energy to come from renewable sources by 2020. This is the strictest energy mandate in the United States...
Google Invests in Wind Farm
Credit: Wikipedia Google announced today that the company and its two Japanese partners (Itochu and Sumitomo) will pay the General Electric Company $500 million dollars in exchange for a large..
Is the internet hurting our environment?
We’ve had several posts about the environmental impact of computing, but we’ve found another great infographic. Is the Internet Damaging Our Planet?” WordStream Internet Marketing A portion of this infographic..
7 Green Myths
Are you trying to go green? Don’t fall for these common myths: Myth: Going green is expensive. Fact: Although some..
Energy Myths and Misconceptions
When it comes to energy, the environment, and going green, it can be difficult to sort out fact from fiction...